4 min read
Dasha Fomina
Why Make Chatbots: Ideas For Your Business
Chatbots, which have long been part of our reality, are a great addition to any business. According to the Gartner technology research and consulting company, 20% of all customer interactions will be taking place via a virtual agent or chatbot as soon as by 2022. It is also expected that by 2023 bots would save up to $11 billion a year globally in the banking, healthcare, and retail sectors, not to mention other industries!
Not only chatbots are trained to simply answer questions, but also to help companies solve complex business-related issues. Virtual assistants, for example, can increase customer loyalty and guide clients through the sales funnel, optimize the workload of HR managers and other specialists, as well as sell and place orders. Find out in this article how chatbots can change your business and life!
Optimize the managers’ workload
- The chatbot answers FAQs 24/7. Customers get all the information they need without the company having to hire more staff.
- The maintenance company’s bot calculates the cost of the repairing services. The customer provides dimensions, decoration ideas, deadlines and other details. The bot sends data to the server, which processes it and transfers it back to the chat.
- The diner chatbot gives out the breakfast menu until 11 a.m., lunch menu until 4 p.m., followed by dinner.
Assist customers and boost their loyalty
- A regular customer contacts a chatbot of an online store. The bot identifies the user through the CRM records, addresses the person by name and offers a personal discount.
- The customer orders pizza with the chatbot for the first time. The bot saves the contact details in CRM. There is no need to reenter the location and contact number when repeating the order.
- The hotel bot finds a vacant room in real-time and informs if it can be booked.
- The customer wants to find the nearest bank office. They enter the address or send the geolocation to the bot. The bot then finds the closest branch.
- A shop owner has discovered that chatbot customers constantly asked for the location of the store, as it was hard to find it on the site. As a result, the contact page was updated, making it easier for customers to find the store.
Help field experts
- The HR bot contacts applicants, receives CVs, sends out special forms and test tasks, schedules interviews. The manager, in the meantime, sees the status of each candidate in the CRM system. As a result, the manager can proceed with applicants without wasting time on the initial selection process.
- The HR bot conducts surveys on work experience, education, skills. Each item from the questionnaire corresponds to a certain number of points. Scoring shows whether a person can qualify for this position. If so, a test task is sent out. If not, the bot apologizes and informs that the applicant is not suitable for the company.
Sell goods and services, guide the customer through the sales funnel
- The social media bot tells potential students about the educational courses, offers to take an aptitude test, and signs up for the first free webinar. As a result, customers get involved and purchase a paid course.
- The company sells tickets for events. When a client asks about the upcoming weekend events, the bot sends the user a link to the page with this week’s events and offers to buy a ticket right away.
- The bank chatbot offers services and deals with objections. If the customer agrees to get the service, the bot sends the lead to the agent.
These are only a few use cases for chatbots. In reality, their potential is solely limited by your imagination. Bots can really do a lot. That’s why we recommend that you first think of the maximum features you can equip your bot with and then build a simple bot, which you can upgrade, expand and pump up.